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Question:
You don't have copy protection on Reaper. Do you think this has had a major impact on sales?
Asked by Alex (203.217.36.x) on August 12 2009, 7:33pm
Reply on August 13 2009, 1:18pm (edited at August 13 2009, 1:23pm):
That's a hard question to answer.
I think that the conversion ratio of user/evaluator to paid customer is lower without copy protection than with.
I think that many more users (paying or otherwise) would use REAPER without copy protection than with.
Money
withcopy
= TotalUsers
withcopy
* ratioofpayingtototal
withcopy
* moneyperpayinguser
vs
Money
nocopy
= TotalUsers
nocopy
* ratioofpayingtototal
nocopy
* moneyperpayinguser
Those probably don't differ that much, but even if they did, I feel a lot better about the latter, and the development/administrative overhead is certainly lower.
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